- The Persuasion Audit · Waitlist Open
The persuasion-based messaging audit for coaches, consultants, and speakers
What's the real reason the right clients aren't finding you?
Get a complete external assessment of where your messaging is breaking down, plus a clear plan to fix it.
Built by Owen Fitzpatrick (psychologist) and Breandán Kearney (copywriter), who have spent years helping solopreneurs and businesses communicate more persuasively.
- Only 3 audits available per month. Waitlist members are notified first when applications open.
01
Know what's broken in your messaging
and fix what's actually costing you
02
Win the work you should have been winning
Because the right people finally see what you actually do
03
Charge what your work is worth
without apologizing or negotiating against yourself
Trusted by teams at
Why the audit works when other things you’ve tried don’t
You’ve tweaked the website, rewritten the bio, and posted more. You’ve tried to fix your messaging with AI, but your blind spots become its blind spots. Nothing has changed how the right clients see you.
Because the real problem is one level deeper than the words you’re using. It’s persuasion.
Persuasion gets confused with manipulation. They aren’t the same. Manipulation moves people against their interests. Persuasion makes sure the right people can see your value when they look at your work.
Persuasive messaging has four components:
- who you're speaking to
- why they should trust you
- whether your argument stands up
- whether it moves them
If any one breaks down, the whole thing does.
The Persuasion Audit finds the gap and shows you how to fix it. It runs your messaging through a framework that combines Aristotle’s original theory with tested marketing principles, reviewed by two persuasion experts who look at what the market actually sees and hold it up against what you intended. You leave knowing what’s breaking down and what to fix first. The right clients start recognizing themselves in what you put out and the business starts to feel like it reflects who you actually are.
We built it because we needed it ourselves. Owen had spent thirty years studying persuasion but couldn’t see his own messaging. You might see yourself in this: the curse of knowledge. Breandán knew what worked in marketing but didn’t have a compelling framework for the why. When we realised we were working on the same problem from opposite ends, we were able to combine them: the psychology of why and the craft of what works. We tested it on Owen’s business first, then started running the same process for other solopreneurs.
If you’re better at your work than you are at explaining what you doit, you have the exact problem we had.
The Persuasion Audit is how you close that gap. Three spots open up each month, and the waitlist hears first.
Who's behind the audit?
Owen Fitzpatrick
Psychologist
10 books on human psychology · translated into 21 languages · Latest book, Inner Propaganda, endorsed by Robert Cialdini, Tony Robbins, and Dan Pink · Clients include Google, LinkedIn, and Coca-Cola, as well as billionaires and Olympic athletes.
Breandán Kearney
Copywriter
Over a decade in copywriting and editorial, including positioning, websites, and sales campaigns. Clients across tech, manufacturing, tourism, legal, and health. Bylines with National Geographic, Lonely Planet, and Food & Wine. Qualified commercial lawyer.
